How Naturals Rejuvenated to the Next-Level through Franchising: A Case Study
Among the many beauty salons in India that are successfully expanding their presence through franchising, Naturals is one of those who have mastered the business model.
With more than 600 salons spanning across the country, it is one of the fastest-growing salon chains that have become a trusted name in beauty and wellness for patrons in India. Not only that, the Chennai-based salon chain has gone international with its operations in Dubai and is planning for expansion in the US.
A force to reckon within the Indian beauty industry
Founded by Mrs. Veena Kumaravel, Naturals started out as a standalone salon in 2000 and is considered a pioneer in the unisex salon market in India, which was at a nascent stage back then. Another factor that set Naturals apart from other salons, that time was its focus on offering sophisticated but affordable hair and beauty services.
In nearly two decades of its existence, Naturals has been constantly innovating its services to stay up-to-date with the market trends. In its most recent expansion plans, the salon chain has plans to embrace a first-of-its-kind ‘sports theme’ for some of its locations in North India to attract the young crowd. This will be supported by top-of-the-line grooming services to cater to the needs of today’s clientele.
Currently, Naturals operates through its four signature brands namely, Naturals Unisex Salons, Naturals W, Naturals Lounge, and Page 3 Luxury Salons.
Franchising: The key to Naturals' success
The company had its eyes set on expansion by 2005, and it initially focused on a 50:50 partnership model where Naturals made 50% investments in terms of setup and marketing costs, while partners bore the operational costs. However, this model wasn’t working for the brand and in 2006, it made the switch to a franchise model, and that was the turning point. They went from 54 to 100+ salons within 12 months, and the network started expanding rapidly with every passing year.
Today, Naturals boasts of over 600 salons across India, and is credited for supporting the entrepreneurial aspirations of more than 300 women over the past 17 years. With the aim to open 3000 salons by 2020, the company is on it's way to create 1000+ women entrepreneurs and about 50,000 jobs.
Naturals’ position in the Indian beauty & wellness industry
The salon and beauty market in India has been witnessing a steady year-on-year growth at 25-30% with a CAGR of 18.5 %. It is a market worth ₹8,000 crores, of which Naturals salon claims a market share of ₹350-400 crore. Not only is the company one of the top players in its sector, but it is even moving ahead of the beauty industry as a whole. While the industry is growing at the rate of 30-35%, Naturals’ growth rate is pegged at 50-60%.
Grow with Naturals
Naturals have tasted growth and success through its outstanding franchise model, and it’s doing the same for its franchise owners by helping them pursue their dreams of business ownership — it’s a win-win! The company’s market strength, excellent track record, marketing, and branding expertise, and franchisor support makes it one of the most profitable franchisee networks for women.
Contact us to know more about Naturals and its franchise network.
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